
So says the deliciously tempting tagline for the latest trigger of my bile duct... Welcome to
Orange Rockcorps - the (not so) new initiative to encourage young people to get involved in community volunteering.
This successful corporate scheme has been around at least a couple of years and has done nothing new to trigger this outburst other than the fact that catching some of the coverage of this year's on T4 this afternoon reminded me why its existence frustrates me so. Surely any initiative that encourages disengaged and disenchanted young people to help their community is a more than worthwhile project?! Even as a member of a predominantly volunteer-run movement like
Urban Saints, why I would I begrudge this "you scratch our back, we'll scratch yours" approach?!
Well, any initiative that encourages hundreds and thousands of hours of voluntary involvement is never a bad thing. But this scheme sets the bar so low that it requires no level of sacrifice whatsoever - a fundamental element of volunteering in the first place. It's highly incentive-based if not almost "payment-in-kind" and to me smacks a little of self-righteous corporate PR and superficial self-promotion for the "celebs" who get involved.
There's always been incentives offered for these kind of volunteering opportunities and "low-cost" celebrity endorsements of charitable or community projects so what's the big deal. I can remember wanting to be a volunteer steward at Watford FC at one time rather than pay the small fortune for a full season ticket and I'm sure that all those generous stars who give their time to turn up on the night for Children in Need or Comic Relief don't get their own rewards. The issue to me seems to be about unhelpfully raising the expectations for those young people and raising the bar for entry into 'real' volunteering.
You give 4 hours of your time to charity (note, only 4 hours - that's not even a whole Saturday out of of your social schedule) and in return get a ticket to a big exclusive pop concert, the chance to appear on TV and to meet some publicity-hungry celebrity. You're endlessly applauded for your "selfless generosity" yet tempted with glittering exclusive goodies and hey presto, a precedent is set. When you're next asked to volunteer somewhere, what's the question niggling at the back of your mind?! Oh yeah, "What's in it for me?"...
Perhaps you'll be tempted to think that I'm laying it on a bit thick and maybe I am a little. One can only hope that the experience leaves an imprint on these young lives that has them keen to do more. A sense of giving of themselves; of being part of something bigger than their own little world. A desire to be part of a team like that again and do some good for someone else. Sadly, the TV show that accompanies the scheme & concert does little to offer hope here - the summary of the reasons for why they got involved (to be fair the question asked is usually "How did you
earn your ticket?"...) is "well, I did some painting and there was all this free food and stuff and I got to meet XXXXXX (celebrity)..." You can't really blame them either - after all, it is THE message and it's being pushed from every angle.
It would be easy to dismiss this as just a sign of the times - no one does anything without incentive nowadays, do they? Well, through Urban Saints, I'm pleased to say I have seen young people giving days of their time willingly to clean up streets, paint walls, tidy gardens & pick up rubbish purely to get involved and make a difference. And they even pay for their own meals! I've known young people give up weeks of their summer to go overseas to countries with devastating poverty, paying their own money (and fundraising) to do so. I've worked with young people who give up one or more night every week to help run their local youth or kids club and none of them ever got to go to a free concert for their troubles. Few of them would have any other way, if you asked them.
This is true volunteering. It costs and requires genuine sacrifice but ultimately the rewards are so much greater and long-lasting. Volunteering is about being part of something you believe in and about making a difference to someone else's life. It's harder to appreciate until you do it but you don't become a volunteer thinking about what you'll get in return. There's another word for that... a job!
So perhaps volunteering does have an image problem and maybe schemes like Rockcorps are the future? They do at least encourage those who would never consider doing a generous deed for their community to think twice. But once the "pop buzz" has died down & the lights have faded at the concert, it is the rest of us who have even greater difficulty filling our volunteer opportunities as a result...
The tagline is almost right. "Give. Just Give" - you'll get what's coming to you if you do!